The Colouring Book

A flower was born while we were overwhelmed by the pandemic tzunami. To help make distance and containment a little less burdensome during the lockdown, Rossella Farinotti and Gianmaria Biancuzzi invited contemporary artists from different generations to create “The coloring book.”

The response from artists around the world was not long in coming, in just a few days dozens of drawings were put online, everyone from home was able to download them in A4 format to their devices, print them out and color them in. Art entered homes and, during the enforced quarantine, everyone was given a chance to distract themselves in a new and imaginative way.

“The coloring book” bears witness to this incredible “call to arms” under the banner of solidarity on the part of the entire artistic community: a book-object full of meaning, which contains within itself a great message of hope, especially for future generations. This message will go beyond the confines of the book and will resonate in a series of initiatives to be held at MUDEC, Museum of Cultures in Milan, aimed at supporting young artists: the generosity of art returns to itself, supporting the artists of the future. A better future for mankind.