40 PASTICCERIE STORICHE

Italy is a country rich in history and art, boasting the presence throughout its territory of historic places, where time seems to stand still. Places that preserve not only the decor and atmosphere of centuries ago, but also the charm and prestige associated with the historical events in which they were protagonists. Cafes and pastry shops frequented by the likes of Stendhal, Goethe, Mozart, Vivaldi, Byron, D’Annunzio, and Pasolini and thus mentioned in novels, biographies and history books.

This work tells the story of these places, talks about the wisdom of pastry chefs, the passion of families that have turned a craft into a business. Pastry shops in Italy are businesses that in some cases have transformed themselves from workshops and small laboratories into winning companies on international markets, without losing their roots in their territories of origin and keeping alive their passion for excellence. With a peculiarity that makes them even more unique: it was in the confectionery sector that the first experiences of female entrepreneurship were manifested in Italy: emancipated, courageous women with innate entrepreneurial skills and a genuine flair for business dared to innovate the way of doing business, thus paving the way for future generations.

The story is accompanied by plates illustrated by artist Lorenzo Petrantoni, who recovers illustrations from the period and recomposes them, bringing them to life in original iconographic apparatus.

ILLUSTRATIONS BY
Lorenzo Petrantoni is a multifaceted and amazing artist, illustrator and art director. The world’s biggest magazines have had him on their covers at least once, from The New York Times to NewsWeek, Vogue to Style Magazine, GQ and Vanity Fair. His work, exhibited in some of the world’s leading contemporary art galleries, has won prestigious awards including the V&A Illustration Awards, the London International Awards, the New YorkFestival, and theAmericanFestival andAmerican Illustration.