Freedom and glamour in an exclusive collection

The tribute to one of the greatest stars of music and entertainment, celebrated through an exuberant and colorful line of objects, an expression of the energy emanating from Raffaella Carrà.

Iconic Raffaella Carrà is the latest capsule launched by the art&design24 brand, born in 2021 within the 24 ORE Cultura group that deals with the production of “signature” objects inspired by the themes of art, design and fashion.

A woman of unstoppable strength, an artist at the top of the world star system, Raffaella Carrà has also been a symbol of emancipation and girl power ante litteram, starting in 1974 when she was called to present alongside Mina the show Milleluci, in fact the first television program to be entrusted to the exclusive conduction of two women. Since then, her career has been an unstoppable crescendo, until she transformed Raffaella into a global icon of freedom, energy and style, capable of leaving an indelible mark on culture and the collective imagination.

This line of objects aims to celebratefreedom of expression in all spheres-professional, personal and social-that is, the common thread that has run through the life and career of this woman and artist. The phrase “I was truly born free,” uttered by Raffaella in an interview with “Rolling Stone” on December 13, 2018, is not only a claim imprinted on the capsule’s water bottle and mug, but is the inspiration that runs through the entire collection, an invitation to think of oneself as free from constraints and conditioning.

In the capsule, therainbow, another visual symbol of this revolution, becomes the recurring leitmotif of the notebooks, as do the glitter and holographic effect, which recall disco dance and trace Raffaella’s stylistic evolution from 1970s jumpsuits to the sculptural dresses of the 1980s. Famous phrases and sketches of iconic gowns decorate notebooks and notebooks.

Among the themes of the collection, there can be no shortage of music: the refrain of the song Noise repeats like a mantra on the canvas shopper, a message that gets louder and louder and floods the world.

The brand’s collections

The capsule dedicated to Raffaella Carrà is the latest produced by art&design24, the 24 ORE Cultura brand born from the desire to transform everyday objects into collectibles signed by famous artists and illustrators. A project realized by taking care of every detail of the production, from the selection of materials (with a special attention to sustainability) to the packaging with attention to detail, up to the display on the shelf. All products are available online at artdesign24.com and on Amazon, as well as at the Design Store at Mudec in Milan and in selected stores throughout Italy.