Institutions and Territory
Carrying out exhibition projects consistent with the cultural strategies and resources of the territories. Bring art out of the museum space, allowing everyone to enjoy the beauty of great masterpieces. Design public art interventions that can revitalize squares and neighborhoods. Whether we move within the museum perimeter or in urban space, our vision is the same: to create value through culture.
Thanks to our decades of experience in cultural management, we have become the privileged partner of a network of public administrations and large institutions in strategically declining large events, indoor and outdoor. We are at their side in conceiving and realizing tailor-made initiatives: from exhibitions to roadshows and festivals for territories, from public meetings and workshops inside museum and exhibition spaces to projects to enhance the territory through artistic operations ranging from street art to videomapping, passing through light and sound design projects.
Exhibition production
Ability to develop ad hoc exhibition projects specific to different museum, cultural and institutional venues.
Collection enhancement and museum management
Consulting in the management and enhancement of archives and private collections nationally and internationally.
Art interventions in public space
We support institutions in paths of urban space enhancement and redevelopment through artistic and cultural operations ranging from street art to videomapping and light and sound design projects.
Festivals and conferences
Organization of conferences, roadshows and festivals, managed on a turnkey formula, to disseminate and connect the best cultural skills and resources of the territories.
Publishing
Production of volumes, books and tailor-made publishing products designed to meet the needs of companies.
Special Projects
Consulting in the implementation of special projects in exhibition venues or in the territory, with accompaniment in all phases: conception, management, production and integrated communication.
Case studies
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UNDER/OVER. Urban Art: from the street to the museum, round trip
In Siena an unprecedented exhibition to retrace the evolution of street art, from its underground beginnings to a protagonist of the international contemporary scene. An artistic expression that was born from the street and has been able to conquer the spaces of institutional art, without ever forgetting its origins.
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Farnesina Laboratory
A roadshow that crosses Italy to offer territories the opportunity to open up to the world. With the second edition of “Laboratorio Farnesina. Ideas and Voices for New Strategies for Cultural and Integrated Promotion Abroad,” the Ministry of Foreign Affairs, in partnership with 24 ORE Cultura and Gruppo 24 Ore, continues its commitment to enhance Italian cultural heritage abroad.
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ZEDZ for MONDRIAN
The first Italian mural dedicated to Mondrian – created by street artist ZEDZ and inaugurated in Milan in May 2022 – marks the start of a public art project promoted by Mudec. An annual traveling event to demonstrate how art can break out of museum boundaries and become a tool for urban regeneration.
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DOA OA’s botanical mural in Turin, Italy.
A work of urban art that interweaves nature, culture and sustainability. The “botanical” mural created by DOA OA commissioned by 24 ORE Cultura and Unipol Group is a flowered door at the entrance to the city’s historic center: an urban regeneration operation that confirms Turin’s privileged relationship with street art.
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Video Narrative Pathways, the narrative design festival in Turin
To transcend, that is, to step outside established limits, to go “beyond”: this vocation often sees us alongside public institutions in the realization of artistic operations in urban spaces. As in the Video Percorsi Narrativi festival, the Christmas event that Turin dedicates to narrative visual design, now in its second edition in 2023.
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Marino Marini. Arcane fantasies at the Fortress of Bard
A selection of more than 60 works including sculptures, drawings and paintings by one of the artistic geniuses of the Italian 20th century. A unique exhibition reflecting on the inspiration and recurring themes of his research, made possible thanks to the prestigious collaboration between 24 ORE Cultura, Forte di Bard and the Marino Marini Museum in Florence.
MUDEC – Museum of Cultures of Milan
A place to relate past and present, cultures and arts. A meeting place in which to discover worlds and cultures through our cultural proposal or by imagining experiences to build together.
Exhibition production
With many years of experience and hundreds of valuable projects under our belt, we are one of the leading players in Italy and Europe in the production of major exhibitions. Spanning themes and historical periods, we create projects from scratch or decline them by adapting them to the specifics of different exhibition contexts.
Publishing Services
Tailor-made books and publishing products, for which we take care of every detail of the publishing project: concept definition, editing, graphic design, packaging and distribution.