Companies
Today, most companies have realized that investing in culture is a strategic lever for establishing their brand. We help them turn these insights into concrete actions: from enhancing a corporate collection to co-designing cultural and value-based initiatives.
Why invest in culture?
Increasingly, companies are considering investing in culture as an integral part of their long-term marketing and communication strategies. Companies and foundations today invest in enhancing their collections and creating connections with the world of art and culture. Many companies, from multinational corporations to those more tied to territories, have realized that investment in culture offers not only a return on image but also a business opportunity to consolidate relationships with loyal customers and engage new targets.
For years we have been at the side of companies on this path, offering our advice in identifying activities and services tailored to the specific needs of our partners. We enhance and communicate corporate collections, including through exhibition projects and the conception of tailor-made events or customized editorial and educational projects. Since 2015, these levers have been joined by the management of Mudec, the “house of cultures,” with its fluid spaces and a strong vocation for cultural contamination.
We offer different levels of engagement to our partners and sponsors: from the possibility of side-by-side and communicating through the value content of the projects we devise to the development of ad hoc projects, inspired by clients’ content and declined in a cultural context to engage audiences and stimulate reflection on issues that are increasingly central to brands: sustainability and circular economy, diversity and inclusion, in a cultural key that is increasingly strategic for the future.
Exhibition production
Ability to develop ad hoc exhibition projects specific to different exhibition, museum and corporate venues.
Collection enhancement and museum management
Consulting in the management and enhancement of archives and private collections nationally and internationally.
Sponsorships
Ability to work alongside and communicate through the content of our projects, identifying those most consistent with the partner’s strategic goals and tailoring proposals to the company’s values and strategies.
Publishing
Production of volumes, books and tailor-made publishing products designed to meet the needs of companies.
Merchandising
Production of customized merchandise that can enhance corporate events, celebrations and anniversaries.
Educational
Implementation of educational projects and training activities that link corporate values with artistic and cultural content, which can be declined on different types of targets.
Corporate events
Management of different types of events on a turnkey basis within museum, exhibition and corporate spaces. Tailor-made customized tours, conventions, conferences, and workshop and team building activities designed specifically for companies characterize our offerings.
Special Projects
Consulting in the implementation of special projects in exhibition venues or in the territory, with accompaniment in all phases: conception, management, production and integrated communication.
Communication
Development of communication strategies and plans, press office activities, graphic design, social media management and media planning on the main channels in target with the cultural project.
Case studies
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Deutsche Bank Artist of the Year
Deutsche Bank’s “Artist of the Year” award, one of the most prestigious awards in contemporary art lands at Mudec for the third consecutive year, offering the Italian public a window on the most relevant international art scene.
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Deloitte Photo Grant
‘Connections’ and ‘Possibilities’ are the themes of the first two editions of the photography prize promoted by Deloitte Italia under the patronage of Fondazione Deloitte, in collaboration with 24 ORE Cultura, the artistic direction of Denis Curti and the BlackCamera team. An invitation to reflect on the power of choices. An invitation to reflect on the power of choices and the connections we each make on a human, social and environmental level.
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Etro, Generation Paisley
A motif with ancient and distant origins that evolves to become a fashion icon: the Paisley today is inseparable from the brand that most represents it in the collective imagination, emblematic of an approach to fashion that is first and foremost research and cultural sensitivity. To celebrate its 50th anniversary, Etro has chosen Mudec as the ideal place to celebrate together its openness to the world and its wonders.
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Brembo, The Art Of Braking
A multimedia and immersive experience dedicated to the history and innovation of Brembo, a global leader in braking systems. The event, hosted at Mudec, celebrated more than 60 years of research, technology and design by engaging visitors in a fascinating journey from the company’s origins to the most important challenges of future mobility.
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Lego, Take a Brick
On the occasion of the exhibition “Vincent van Gogh. Cultured Painter,” a collaboration with Lego Italia has been activated to offer the Mudec public the chance to have fun with the famous colored bricks and trigger their imagination for the creation of a very personal work inspired by the Dutch master. To remind even adults of the importance of unleashing their creativity. Art, like any form of cultural activity, generates very positive effects on the physical and psychological well-being of those who enjoy it.
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Photojournalist for a day with instax by FUJIFILM
Mudec Education, in partnership with FUJIFILM, has initiated a free educational project aimed at all children who are fascinated by the world of images and photography. Inspired by the figure of Henri Cartier-Bresson, the young photojournalists explored the Museum to build a personal story in images.
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Uroboro by Electrolux
A snake that regenerates itself by biting its tail, a symbol of universal energy that is constantly being consumed and renewed. This is the inspiration behind the large sculptural installation Uroboro, commissioned by Electrolux, during the Salone del Mobile period, to Simon Ostan Simone and Mauro Peloso to reflect together on reuse and circular economy.
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Brembo, The Art Of Braking
A multimedia and immersive experience dedicated to the history and innovation of Brembo, a global leader in braking systems. The event, hosted at Mudec, celebrated more than 60 years of research, technology and design by engaging visitors in a fascinating journey from the company’s origins to the most important challenges of future mobility.
MUDEC – Museum of Cultures of Milan
A place to relate past and present, cultures and arts. A meeting place in which to discover worlds and cultures through our cultural proposal or by imagining experiences to build together.
Exhibition production
With many years of experience
and with hundreds of valuable projects under our belt, we are one of the leading players in Italy and Europe in the production of major exhibitions. Spanning themes and historical periods, we create projects from scratch or decline them by adapting them to the specifics of different exhibition contexts.
Publishing Services
Tailor-made books and publishing products, for which we take care of every detail of the publishing project: concept definition, editing, graphic design, packaging and distribution.
Merchandising
We are engaged in the production of customized merchandising, with a focus on recycling and environmental protection issues. We realize the visions of brands, partners and institutions that ask us to turn an idea or need into reality.