Art and sustainability at Mudec

Inspired by the mythological figure of the Ouroboros, the snake that regenerates itself by biting its own tail, the art installation commissioned by Electrolux from Simon Ostan Simone and Mauro Peloso was on display from June to July 31, 2022 in the Mudec courtyard. A monumental work, nearly 5 meters high and 8 meters in diameter, made entirely of recycled material, it welcomed visitors by stimulating a reflection on the cyclical nature of things and the concepts of transformation and regeneration.

The Swedish multinational, a leader in the home appliance industry, has long put sustainability at the core of its business model, with processes and products that are increasingly efficient in their use of resources and reduction of environmental impact. Through this work, the company wanted to inspire and make the public reflect on key and urgent issues of our time, which are as central to the narrative of current events as they are to Electrolux’s activities. A virtuous example of how art and business can channel their resources and inspire in the public more sustainable economic and consumption models.

The collaboration between architect Mauro Peloso and multimedia artist Simon Ostan Simone led to the creation of an impressive installation that combines ethical and aesthetic dimensions. Only waste materials from the production of washing machines from the Electrolux site in Porcia were used in the construction of the work: 960 steel scraps obtained from the processing of baskets and assembled thanks to a team effort involving a number of Electrolux employees. A perfect example of circularity and creative recycling that confirms the power of art to communicate values and inspire actions that impact the present.