{"id":4330,"date":"2024-12-13T12:25:21","date_gmt":"2024-12-13T11:25:21","guid":{"rendered":"https:\/\/www.24orecultura.com\/case-studies-en\/brembo-the-art-of-braking\/"},"modified":"2025-02-11T10:26:07","modified_gmt":"2025-02-11T09:26:07","slug":"brembo-the-art-of-braking","status":"publish","type":"post","link":"https:\/\/www.24orecultura.com\/en\/case-studies-en\/brembo-the-art-of-braking\/","title":{"rendered":"Brembo, The Art Of Braking"},"content":{"rendered":"

A journey through the past, present and future<\/strong><\/h2>\n

From September 6 to 18, 2022, the Museum of Cultures in Milan hosted the exhibition “Brembo. The Art of Braking <\/em>“. Produced by Balich Wonder Studio, the exhibition traced the evolution of the Bergamo-based company, from its birth in the 1960s to its internationalization in the 2010s and future challenges related to sustainability and electric mobility. <\/p>\n\n

The initiative started from the desire to tell about the “brake” in a different light, not only as a safety tool, highlighting Brembo’s ability to transform it into a design object, awarded with prestigious recognitions such as the Compasso d’Oro and the Red Dot Award. From carbon-ceramic discs to Formula 1 calipers, each product on display told a story of Italian excellence and the ability to combine technology and design with an eye always on the contemporary. <\/p>\n\n

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An exhibition show<\/strong><\/h2>\n

Through interactive installations, light design and videos, the audience was led to discover the shapes, materials, colors, style and evolution of braking systems, following a path structured in eight thematic sections. The choice of immersive exhibit design made an apparently technical subject matter engaging. Experiencing the thrill of a car and motorcycle race thanks to special tubes that recreate the sound experience of a racetrack, or even getting lost in an “Infinity room” generated by the reflective surface of a brake disc, are some of the experiences in which visitors were able to immerse themselves, physically entering the world of Brembo’s braking systems. <\/p>\n","protected":false},"excerpt":{"rendered":"

A multimedia and immersive experience dedicated to the history and innovation of Brembo, a global leader in braking systems. The event, hosted at Mudec, celebrated more than 60 years of research, technology and design by engaging visitors in a fascinating journey from the company’s origins to the most important challenges of future mobility. <\/p>\n","protected":false},"author":2,"featured_media":1856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-4330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en"],"acf":[],"yoast_head":"\nBrembo, The Art Of Braking - 24 ORE Cultura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.24orecultura.com\/en\/case-studies-en\/brembo-the-art-of-braking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brembo, The Art Of Braking - 24 ORE Cultura\" \/>\n<meta property=\"og:description\" content=\"A multimedia and immersive experience dedicated to the history and innovation of Brembo, a global leader in braking systems. 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