{"id":4313,"date":"2024-12-13T12:23:41","date_gmt":"2024-12-13T11:23:41","guid":{"rendered":"https:\/\/www.24orecultura.com\/case-studies-en\/barbie-the-icon-celebration\/"},"modified":"2025-02-11T10:25:46","modified_gmt":"2025-02-11T09:25:46","slug":"barbie-the-icon-celebration","status":"publish","type":"post","link":"https:\/\/www.24orecultura.com\/en\/case-studies-en\/barbie-the-icon-celebration\/","title":{"rendered":"Barbie. The Icon Celebration."},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"the-book-celebrating-the-65th-birthday-of-a-diva\"><strong>The book celebrating the 65th birthday of a diva<\/strong><\/h2>\n<p><em><strong>Barbie. The Icon Celebration. <\/strong><\/em>, signed by art and fashion historian Massimiliano Capella, comes out in an updated and enriched version to mark the 65th birthday of the world&#8217;s most famous doll, an icon that never ages.<\/p>\n\n<p>On the wave of Barbie-mania, linked to Greta Gerwig&#8217;s record-breaking 2023 box office film, 24 ORE Cultura has relaunched and updated the extraordinarily successful book first published in 2016 on the occasion of the exhibition at Mudec.<\/p>\n\n<p>The richly illustrated volume chronicles the history and transformations of one of pop culture&#8217;s most influential icons, spanning 65 years since her first appearance on the U.S. market at the New York Toy Fair on March 9, 1959. The new edition features never-before-seen content: in five sections and an up-to-date timeline (1959-2024), all the changes of Barbie, who has best interpreted the transformations of contemporary Western society, are chronicled. Not only a timeless trend setter and inspirational muse, but an emblem of self-expression, an increasingly inclusive icon with a focus on social issues.  <\/p>\n\n<p>The glamour of the fashion icon is translated into a precious volume: large format, shocking pink faux-silk cover with glitter title and an apparatus of images tracing the aesthetic and stylistic evolution. An international publishing success subject to co-editions in many markets: France, UK, US, Germany and Spain. <\/p>\n<h2 class=\"wp-block-heading\" id=\"partnerships-with-mattel\"><strong>Partnerships with Mattel<\/strong><\/h2>\n<p>The <em>Barbie Icon<\/em> volume is part of a three-year partnership between Mattel and 24 ORE Cultura, which will consist of an editorial plan created in close collaboration with the brand.<\/p>\n\n<p>In 2025, the publication of <em><strong>Just Ken<\/strong><\/em>, the first book entirely devoted to Barbie&#8217;s famous companion, introduced in 1961 by Mattel as her male complement. This volume, the result of extensive archival research, will explore the evolution of men&#8217;s style in fashion, tracing in parallel the changing role of men in society. A work that promises to offer new perspectives on an icon often less explored than its celebrated counterpart.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barbie. The Icon Celebration is the new edition of the volume published in 2016: new content and an updated timeline to celebrate 65 years of a timeless icon. The fruit of a partnership between 24 ORE Cultura and Mattel that will also lead to the publication in 2025 of the first book entirely dedicated to Ken and fashion.  <\/p>\n","protected":false},"author":2,"featured_media":3715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-4313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barbie. 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The fruit of a partnership between 24 ORE Cultura and Mattel that will also lead to the publication in 2025 of the first book entirely dedicated to Ken and fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.24orecultura.com\/en\/case-studies-en\/barbie-the-icon-celebration\/\" \/>\n<meta property=\"og:site_name\" content=\"24 ORE Cultura\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T11:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T09:25:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.24orecultura.com\/wp-content\/uploads\/2024\/12\/MY_BARBIE_STORY_Mattel-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marco Bunker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco Bunker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.24orecultura.com\/en\/case-studies-en\/barbie-the-icon-celebration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.24orecultura.com\/en\/case-studies-en\/barbie-the-icon-celebration\/\"},\"author\":{\"name\":\"Marco Bunker\",\"@id\":\"https:\/\/www.24orecultura.com\/en\/#\/schema\/person\/3cbf1aa7ac72b8f861b8f3879a197c3a\"},\"headline\":\"Barbie. 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