1.024 ORE Culturahttps://www.24orecultura.com/en/Marco Bunkerhttps://www.24orecultura.com/en/author/marco-bnkr/rich600338<blockquote class="wp-embedded-content" data-secret="k6iGTvdQRs"><a href="https://www.24orecultura.com/en/case-studies-en/etro-generation-paisley/">Etro, Generation Paisley</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.24orecultura.com/en/case-studies-en/etro-generation-paisley/embed/#?secret=k6iGTvdQRs" width="600" height="338" title="“Etro, Generation Paisley” — 24 ORE Cultura" data-secret="k6iGTvdQRs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.24orecultura.com/wp-includes/js/wp-embed.min.js </script> https://www.24orecultura.com/wp-content/uploads/2024/12/etro-cover-scaled.jpg25601280A motif with ancient and distant origins that evolves to become a fashion icon: the Paisley today is inseparable from the brand that most represents it in the collective imagination, emblematic of an approach to fashion that is first and foremost research and cultural sensitivity. To celebrate its 50th anniversary, Etro has chosen Mudec as the ideal place to celebrate together its openness to the world and its wonders.